12th March, 2014

Cafe visits on the rise

Coffee shops are becoming more popular, with an increasing number of Australians deciding to visit their local cafe for a caffeine kick.

This is according to new statistics by Roy Morgan Research, which showed 56 per cent of people aged over 18 had set foot in a cafe over an average three-month period in 2013. In contrast, 54 per cent said the same in 2009.

Interestingly, while the number of cafe visitations was up over the four-year period, the average coffee consumption slumped from 10.5 to 9.2 cups a week. Roy Morgan suggested this could be because Australians are drinking less coffee or the typical strength of each cup is increasing.

Either way, now may be the time for establishments to consider seeking out comprehensive cafe insurance to ensure they are protected against unforeseen circumstances as their services become more popular.

Australia’s coffee drinking habits

Some of the country’s biggest coffee drinkers are people who work long shifts. Those putting in 60 or more hours a week consumed an average of 10.1 cups during that time, while non-workers drank just 8.2 cups.

Parents were also in need of more caffeine to keep them going throughout the day. People without children averaged 7.2 cups a week, while mums and dads of 12-15-year olds typically had 10.3 cups.

Angela Smith, group account manager for consumer products at Roy Morgan, said some people may be surprised to hear that parents of older children drink more coffee than those of small kids. However, the reason may be simple.

“Our data shows that older people drink more coffee and parents of older children are typically older than those of infants,” Ms Smith explained.

“Mind you, their extra caffeine requirements might also be linked to the sleep they lose through lying awake at night, worrying about where their kids are or what they’re up to on Snapchat!”

Author: Murray Bruce